COURSE DESCRIPTION

Digital and Social Media marketing is an exciting and fresh training course incorporating a hybrid and interactive pedagogy. The training integrates technology, theory and practice. It will prepare participants with a foundational understanding of digital marketing channels and how successful digital marketing campaigns use the numerous online and mobile platforms. Furthermore, it also covers digital and social media marketing strategies, creating interesting and viral content, website design and management, search advertising design and deployment, digital advertising creation, Video and social media advertising, SMS and email marketing, social media campaigns design, and using data analytics to monitor and optimize the campaigns.